Home  › Marketing › Retail
holidaysshoppingmobilereport

Over $16 Billion Has Been Spent Online This Holiday Season

  |  November 29, 2012   |  Comments

According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012.

This holiday season online shopping has increased 16 percent year-over-year, according to a new study by comScore.

According to the study, Cyber Monday garnered over $1.4 billion in online spending for 2012. The mark represents a 17 percent increase from this time last year. Gian Fulgoni, comScore's chairman, says that Cyber Monday's continued growth is a result of the expanding push by retailers and marketers to get consumers aware of the day's deals.

"Cyber Monday was often misconstrued as the heaviest online spending day of the year, when in fact it barely cracked the top 10 days of the season," said Fulgoni.

"However, with the passage of time, the day grew in importance as a result of an increasing number of retailers offering very attractive deals on the day and extensive digital media coverage making sure that consumers were aware of them. As a result, Cyber Monday has assumed the mantle of top online spending day for the past two years - a trend we expect to hold once again in 2012."

The comScore study found that digital content and subscription purchases saw the largest amount of sales growth for Cyber Monday 2012. Digital content and subscription purchases jumped 28 percent year-over-year.

Consumer electronics and computer hardware purchases rounded out the top three fastest growing Cyber Monday earners this year. Computer hardware saw a 22 percent increase in sales this year. While consumer electronics sales jumped 24 percent when compared to this time last year.

According to comScore, almost half of all Cyber Monday purchases were made on a work computer. The study found that 47.1 percent of shoppers did their online shopping while on the job.

Surprisingly, the number was about dead even with Cyber Monday shopping done on a home computer. Home shopping was done at a 47.2 percent clip.

The recent Cyber Monday study comes following comScore research into Thanksgiving and Black Friday shopping statistics. In the previous study, comScore found that online shopping on Thanksgiving Day had increased by 32 percent this year.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...