gifts-presents-christmas

Social Buzz Finds Shoppers Psyched for Holidays

  |  November 30, 2012   |  Comments

In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch.

In 2.6 million social media conversations - give or take a few - consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch. The companies released the info now to let retailers get a sense of gifting trends.

The holidays start at home, right? Maybe that's why, out of the Of 9,315 mentions identifying who people were shopping for, the majority of it was about "me, me, me." That is, 58 percent of the holiday shopping chatter was from people looking for stuff for themselves.

Tech gadgets were the most fervently desired, based on the analysis of holiday shopping conversations on social channels between November 20 and 26th, at 34 percent of the talk. But books, movies and show tickets came in second, at 22 percent of the buzz.

Good news for struggling Best Buy: It was in the top four most-mentioned shopping destinations, at 14 percent. It was bested by Walmart (24 percent) and Target (21 percent), and trailed by Macy's (12 percent).

The research found that, of 12,245 mentions identifying personal demographics and interests, car enthusiasts accounted for 36 percent, followed by tech lovers (33 percent), and then parents (20 percent).

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...