Home  › Social › Social Media
tigers-ws-deal-no-discount-sold-out

Groupon and MLB.com Team Up for Baseball Deals

  |  December 4, 2012   |  Comments

Groupon has become the official daily deals site of MLB.com through the 2014 season.

Daily deals site Groupon has teamed-up with MLB Advanced Media, the interactive media and Internet company of Major League Baseball, to offer deals that will take baseball fans out to ball games and provide discounts on peanuts and crackerjacks, among other related experiences and merchandise.

Groupon announced the multi-year deal last week. In it, Groupon will become MLB.com's official daily deals site through the 2014 season.

The agreement could potentially include all 30 MLB teams, but teams won't likely commit to deals until February or March as spring training approaches, says GrouponLive General Manager Greg Rudin.

Under the agreement, Groupon will host deals from MLB clubs through its GrouponLive events platform, which launched in May 2011 as a joint venture between Groupon and Live Nation Entertainment to offer deals on live entertainment.

Groupon has worked with MLB since 2009 in a non-exclusive capacity. Groupon and several MLB clubs, including the New York Yankees, San Francisco Giants, Washington Nationals, Texas Rangers and Detroit Tigers, have already offered deals in previous seasons.

Prior deals include discounts on tickets, as well as deals with tickets and food, drinks or merchandise or experiences like getting into a stadium early to see batting practice.

According to a press release, the new partnership will also feature experiential packages from clubs, such as access to luxury box seats and clubhouse and ballpark tours.

"MLB Advanced Media, who manages and hosts the team websites and all online ticket sales, has authorized Groupon as the only daily deals partner to work with MLB teams," Rudin says. "And what that means is you won't see deals for baseball tickets on LivingSocial or Google Offers any time soon. Fortunately, we're in a position where we will be working with teams directly in order to put together deals that create awareness and exposure for games and bring fans into seats in ballparks."

While MLB Advanced Media is in a position to authorize the partnership, all teams will have individual say over the deal structure and timing, and whether they want to do deals at all, Rudin notes.

"If a team has unusually high attendance and doesn't feel the need to engage us as a marketing partner or if they're seeing significantly high attendance through the mid- to end of season, we wouldn't work with those teams as much, Rudin says. "But if there are teams that want help creating exposure because of an attendance lag or expose an opportunity to get new fans, [those are the teams we'll work with]."

As of the third quarter, Groupon had more than 200 million subscribers worldwide. 39.5 million of those subscribers have purchased a deal with the last year.

Groupon did not provide a separate figure for U.S. customers.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!

ABOUT THE AUTHOR

Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...