Home  › Media › Mobile
callofduty

Mobile Ad for Black Ops Puts Gamers in the Picture

  |  December 6, 2012   |  Comments

Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it.

Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it.

The campaign uses the new Photo Shoot feature of Millennial Media’s mobile advertising platform. The creative unit is running, in the UK only, as both an expandable banner and an interstitial. It shows an image of a soldier from within the game, with a custom animation in the background showing smoke moving across the screen. A fan can call up the camera function in the phone and take a photo from within the ad. His or her face is then inserted onto the image of the soldier.

The resulting photo can be downloaded or shared via social media directly from the ad unit. Consumers can also visit the Call of Duty mobile-optimized website from within the ad, letting them view game trailers and order the game directly from the mobile device.

The campaign is running on both Android and iOS devices, targeted to gamers and men aged 18 to 34. Call of Duty: Black Ops 2, an Activision game released in November, grossed $1 billion in its first 15 days of sales.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs