Home  › Social › Social Media
dd-digital-billboard-1

Dunkin' Donuts Brews Up Final Facebook Initiatives of 2012

  |  December 11, 2012   |  Comments

Dunkin' has two more digital initiatives on Facebook to wrap up 2012.

On the heels of its Flavor-Full HoliDDay Coffee Twitter Sweepstakes, Dunkin' Donuts has two additional digital initiatives to wrap up 2012.

Beginning December 5, Dunkin' Donuts' Top of the WorlDD Photo and Video Contest gives Facebook fans the chance to have their image broadcast on a digital billboard in Times Square on New Year's Eve. The Dunkin' digital billboard, which launched in June 2012, is located directly underneath the ball drop.

Fans can submit celebratory photos and/or videos wishing their loved ones a happy new year on a tab on the brand's Facebook page. Photos and videos must be submitted by December 14. Dunkin' says content will be judged based on overall appeal, adherence to theme and originality/creativity by a committee of Dunkin' representatives.

Dunkin' will select at least one video and one photo to be shown on New Year's Eve and into New Year's Day, along with a series of messages to "help keep revelers running as they welcome 2013."

One photo and one video will win JetBlue tickets. Additional prizes include $50 Dunkin' Donuts Cards. 

Dunkin' also has a Fan of the Week promo on Facebook that asks fans to submit photos to the Fan of the Week photo gallery and says, "You may see your name in lights in Times Square."

In addition, the Dunkin' K-Cup packs K-ountDDown includes an advent-like calendar with a rotating cast of K-Cup flavors throughout the month of December. In order to participate, fans must register and click on the date. Each day, they receive a tip and a message about whether or not they have won. According to Dunkin', the daily winner is selected at random through December 31.

Daily prize packs include a Keurig K-Cup brewer, a six-month supply of Dunkin' Donuts K-Cup packs and a $20 Dunkin' Donuts Card. In addition, five grand prize winners will receive $2,500 they can put towards their mortgage or rent payment in 2013. Like the Top of the WorlDD, a committee of Dunkin' representatives will select the grand prize winners at random after the entry period ends.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...