Dunkin' has two more digital initiatives on Facebook to wrap up 2012.
On the heels of its Flavor-Full HoliDDay Coffee Twitter Sweepstakes, Dunkin' Donuts has two additional digital initiatives to wrap up 2012.
Beginning December 5, Dunkin' Donuts' Top of the WorlDD Photo and Video Contest gives Facebook fans the chance to have their image broadcast on a digital billboard in Times Square on New Year's Eve. The Dunkin' digital billboard, which launched in June 2012, is located directly underneath the ball drop.
Fans can submit celebratory photos and/or videos wishing their loved ones a happy new year on a tab on the brand's Facebook page. Photos and videos must be submitted by December 14. Dunkin' says content will be judged based on overall appeal, adherence to theme and originality/creativity by a committee of Dunkin' representatives.
Dunkin' will select at least one video and one photo to be shown on New Year's Eve and into New Year's Day, along with a series of messages to "help keep revelers running as they welcome 2013."
One photo and one video will win JetBlue tickets. Additional prizes include $50 Dunkin' Donuts Cards.
Dunkin' also has a Fan of the Week promo on Facebook that asks fans to submit photos to the Fan of the Week photo gallery and says, "You may see your name in lights in Times Square."
In addition, the Dunkin' K-Cup packs K-ountDDown includes an advent-like calendar with a rotating cast of K-Cup flavors throughout the month of December. In order to participate, fans must register and click on the date. Each day, they receive a tip and a message about whether or not they have won. According to Dunkin', the daily winner is selected at random through December 31.
Daily prize packs include a Keurig K-Cup brewer, a six-month supply of Dunkin' Donuts K-Cup packs and a $20 Dunkin' Donuts Card. In addition, five grand prize winners will receive $2,500 they can put towards their mortgage or rent payment in 2013. Like the Top of the WorlDD, a committee of Dunkin' representatives will select the grand prize winners at random after the entry period ends.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.