AOL's Advertising.com Group has appointed Allie Kline as chief marketing officer. Kline will report directly to Ned Brody, chief executive of Advertising.com Group.
In her new position, Kline will oversee marketing strategy to drive demand for the Group's advertising solutions for publishers, advertisers and agencies.
Kline has an extensive background in brand management and marketing strategy for technology-focused organizations. Her most recent job role was chief marketing officer for big data and social graph company 33Across. Prior to that role, Kline served as vice president, marketing at Brand Affinity Technologies where she oversaw the company's brand development, marketing, athlete and celebrity relationships.
"We are excited to welcome Allie to the Advertising.com Group leadership team. Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role. As the group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount. We look forward to her leadership in building out our marketing strategy and teams both here and abroad as the Advertising.com Group brand continues to evolve," says Brody.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
March 19, 2014