Home  › Marketing
Melanie White

AOL Advertising.com Group Hires Kline as CMO

  |  December 12, 2012   |  Comments

AOL's Advertising.com Group has appointed Allie Kline as chief marketing officer. Kline will report directly to Ned Brody, chief executive of Advertising.com Group.

In her new position, Kline will oversee marketing strategy to drive demand for the Group's advertising solutions for publishers, advertisers and agencies.

Kline has an extensive background in brand management and marketing strategy for technology-focused organizations. Her most recent job role was chief marketing officer for big data and social graph company 33Across. Prior to that role, Kline served as vice president, marketing at Brand Affinity Technologies where she oversaw the company's brand development, marketing, athlete and celebrity relationships.

"We are excited to welcome Allie to the Advertising.com Group leadership team. Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role. As the group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount. We look forward to her leadership in building out our marketing strategy and teams both here and abroad as the Advertising.com Group brand continues to evolve," says Brody.

ClickZ & Efectyv MarketingConvergence Analytics: Digital Measurement in Transition
This joint report by ClickZ and Efectyv Marketing seeks to identify how the evolution of digital analytics affects and challenges practitioners, vendors, and investors. Download it today!

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Melanie White is news and special projects editor at ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was deputy editor/ US editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a senior reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...