Home  › Social › Social Media
turning-the-town-truvia-fb-national-eatery-nomination-search-page

Truvia Taps Fans to Nominate Sales Leads

  |  December 18, 2012   |  Comments

In its Turning the Town Truvia campaign, the sugar alternative is asking fans where they'd like to see the product.

Instead of painting the town red, sugar alternative Truvia is Turning the Town Truvia by asking fans to submit the names of eateries where they'd like to see the product.

And, two and a half months into the campaign, Truvia has netted 35,000 leads and boosted its Facebook fans by 25%.

Each nomination submitted via Truvia's Facebook page will count as an entry for a chance to win $5,000. Participants also receive coupons for $1 off Truvia products in exchange for their contributions.

When a particular location receives multiple nominations, Truvia assembles a welcome kit, says Mark Brooks, global consumer products director for Truvia. Each kit includes a welcome letter to the Turning the Town Truvia program, a Truvia mug, an 80-count box of Truvia natural sweetener and a package of the Truvia Behind the Bar product.

Truvia says it is still finalizing outreach details to one-time nominees.

According to Brooks, the goal is to incentivize potential customers to understand how Truvia fits their own brands and why they should bring in the product.

The campaign is running from October 1 to December 23. So far, it has received consumer nominations in five target cities: Atlanta, Boston, Chicago, New York and Seattle.

Truvia adopters as a result of the campaign include the Hilton Atlanta, Hilton Boston Logan Airport, Biaggi's in Chicago and the Fireman Hospitality Group, which includes Bond 45, Café Fiorello, Redeye Grill, Brooklyn Diner and Trattoria Dell'Arte.

In addition, Truvia's Facebook fan base stands at nearly 104,000 likes.

Truvia is promoting the campaign via print, broadcast, online and social media spots in coordination with CBS Network. Geo-targeted Facebook ads ran in the five target cities. Truvia also sponsored posts targeted to fans in the five cities during three in-market promotions held at local bakeries.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...