Home  › Social › Social Media
turning-the-town-truvia-fb-national-eatery-nomination-search-page

Truvia Taps Fans to Nominate Sales Leads

  |  December 18, 2012   |  Comments

In its Turning the Town Truvia campaign, the sugar alternative is asking fans where they'd like to see the product.

Instead of painting the town red, sugar alternative Truvia is Turning the Town Truvia by asking fans to submit the names of eateries where they'd like to see the product.

And, two and a half months into the campaign, Truvia has netted 35,000 leads and boosted its Facebook fans by 25%.

Each nomination submitted via Truvia's Facebook page will count as an entry for a chance to win $5,000. Participants also receive coupons for $1 off Truvia products in exchange for their contributions.

When a particular location receives multiple nominations, Truvia assembles a welcome kit, says Mark Brooks, global consumer products director for Truvia. Each kit includes a welcome letter to the Turning the Town Truvia program, a Truvia mug, an 80-count box of Truvia natural sweetener and a package of the Truvia Behind the Bar product.

Truvia says it is still finalizing outreach details to one-time nominees.

According to Brooks, the goal is to incentivize potential customers to understand how Truvia fits their own brands and why they should bring in the product.

The campaign is running from October 1 to December 23. So far, it has received consumer nominations in five target cities: Atlanta, Boston, Chicago, New York and Seattle.

Truvia adopters as a result of the campaign include the Hilton Atlanta, Hilton Boston Logan Airport, Biaggi's in Chicago and the Fireman Hospitality Group, which includes Bond 45, Café Fiorello, Redeye Grill, Brooklyn Diner and Trattoria Dell'Arte.

In addition, Truvia's Facebook fan base stands at nearly 104,000 likes.

Truvia is promoting the campaign via print, broadcast, online and social media spots in coordination with CBS Network. Geo-targeted Facebook ads ran in the five target cities. Truvia also sponsored posts targeted to fans in the five cities during three in-market promotions held at local bakeries.

Tags:

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...