November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore.
November 2012 saw U.S. online searches rise to almost 17 billion, according to a new study from comScore.
Amongst the findings, Google sites had the biggest search marketshare for the month of November, followed by Microsoft who came in at second place. Meanwhile Yahoo rounded out the top three in online marketshare statistics.
Google sites equated to 67 percent of the market last month. Microsoft searches carried over 16 percent of the online search field, while Yahoo had a little over 12 percent of November searches.
The November online search market was almost consistent with the previous comparable month of October. Google saw a 0.1 percent increase in total market share, while Microsoft saw its share of online searches jump 0.2 percent.
Yahoo was the only search market contender in the top three to record a slight reduction in marketshare. According to comScore, the search giant lost 0.1 percent of the search market.
In total, November saw a decline in overall searches. From October to November total searches dropped by about 4 percent. Google and Yahoo scored a 4 percent drop in total online searches for the month. While Microsoft saw only a 3 percent fall in overall search queries.
Amongst the top five used search engines were the Ask Network and AOL. The comScore study found that the Ask Network held exactly 3 percent of the market. AOL held 1.7 percent of the online search landscape.
It was also an unsettling month for the Ask Network as its percentage of total searches dropped 10 percent in November.
The comScore statistics come from its qSearch service. According to comScore, the service captures data from 200 search properties in over 38 countries.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014