Media specialist company MediaVest has named Jonathan Bokor senior vice president and director of advanced media.
In the new position, Bokor will lead initiatives in advanced media, driving agency and client strategy across addressable advertising, social and mobile TV, connected TV, on-demand video and interactivity.
Based in New York, Bokor will report to CEO Brian Terkelsen.
"Technology is fundamentally changing the very nature of traditional media messaging, allowing conventional communications vehicles -- especially television -- to become more relevant, compelling and measurable. Jonathan is a leader in this field and will be a tremendous asset to MediaVest and our clients," Terkelsen said in a prepared statement.
Bokor previously worked for Walt Disney Internet Group, Tandberg Television/Ericsson and Canoe Ventures.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
December 12, 2013
1:00pm ET / 10:00am PT