Jonathan Bokor is joining MediaVest as senior vice president and director of advanced media.
Media specialist company MediaVest has named Jonathan Bokor senior vice president and director of advanced media.
In the new position, Bokor will lead initiatives in advanced media, driving agency and client strategy across addressable advertising, social and mobile TV, connected TV, on-demand video and interactivity.
Based in New York, Bokor will report to CEO Brian Terkelsen.
"Technology is fundamentally changing the very nature of traditional media messaging, allowing conventional communications vehicles -- especially television -- to become more relevant, compelling and measurable. Jonathan is a leader in this field and will be a tremendous asset to MediaVest and our clients," Terkelsen said in a prepared statement.
Bokor previously worked for Walt Disney Internet Group, Tandberg Television/Ericsson and Canoe Ventures.
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET