Home  › Stats › Audience/Traffic
social-branding

Consumers Prefer to Do Business With Social Brands

  |  December 21, 2012   |  Comments

A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media.

A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media.

Another 60 percent of those surveyed reported that they are more likely to share a brand's message if the brand has integrated social media into their digital properties. Almost two-thirds of respondents also reported that they have made purchases based on social media content.

"This study proves that people want to engage with a 'social brand' and shows how brands can begin to build social experiences that drive interaction and sales," said Sam Decker, founder and chief executive of Mass Relevance.

"Through the case studies and data shared in this report, we can see how brands are integrating social experiences into their owned media assets to connect with customers in an entirely new, interactive and engaging way."

According to the study, 56 percent of those surveyed said they were more likely to encourage friends to try a product from a company that integrated social media into their digital properties.

Another 75 percent of those surveyed said they are already talking about brands on social media channels. In the 18-34 ages demographic, that number goes up to 91 percent, according to Mass Relevance's study.

Almost 46 percent of consumers who responded to the survey said that they prefer to do business with companies that use social media. In the 18-34 ages demographic that number jumps to 67 percent.

Mass Relevance also found that 63 percent of respondents were more likely to buy new products and try new services if they had read positive social media comments about them.

The study's figures come from Mass Relevance's "Why Audiences Hunger for Social Integration" study. Mass Relevance is a social curation and integration company based in Austin, TX. The company has worked with firms like Samsung, Ford, Cisco, and Target.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...