Home  › Social › Social Media
buzzfeed

BuzzFeed Raises $19.3 Million, Launches Entertainment Vertical

  |  January 3, 2013   |  Comments

Hot social website BuzzFeed, which mixes user- and staff-generated links, video, and commentary with sponsored posts from advertisers, has raised $19.3 million in a financing round led by venture capital firm NEA.

Hot social website BuzzFeed, which mixes user- and staff-generated links, video, and commentary with sponsored posts from advertisers, today said it had raised $19.3 million in a financing round led by venture capital firm NEA.

Other investors in the financing round included previous investors RRE, Hearst, SoftBank, and Lerer Ventures, as well as new investors Michael and Kass Lazerow, co-founders of Buddy Media.

A spokeswoman also confirmed that it was launching a new vertical focused on entertainment out of Los Angeles starting Monday.

Having raised $15 million from investors only last year, BuzzFeed is clearly set on expansion. Company founder and CEO Jonah Peretti said in a news announcement today that the company sought to become "the next great media company. We are all focused on that big goal and raised this capital to move even faster."

More specifically, BuzzFeed said it will use the capital for mobile development, geographical and editorial expansion, investing in video, and to work on unspecified new initiatives that will be announced later in the year.

The company saw more than 40 million unique monthly visitors in December according to Google Analytics, with growth driven by social (Facebook, Twitter, Pinterest) and mobile (over one-third of all BuzzFeed traffic). BuzzFeed also said content-driven advertising had pushed revenue up more than threefold in 2012 over the previous year. It also grew staff to 180 employees.

A year ago the New York-based company hired Ben Smith, formerly of Politico, as its first editor-in-chief. It has also launched 10 content verticals and added bureaus in Washington, D.C. and Los Angeles. In September, BuzzFeed also hired Jeff Greenspan from Facebook and BBDO as its first chief creative officer to work to create shareable branded content using BuzzFeed technology.

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Mary Lisbeth  D'Amico

Mary Lisbeth D'Amico is a freelance writer based in Jersey City who frequently covers digital marketing, social media, tech startups, and venture capital. She has contributed to a wide range of publications including The Wall Street Journal, Business Week, Red Herring, and Real Deals. Find her on Twitter at @mldamico.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • SEO Specialist
      SEO Specialist (Bankrate.com) - New YorkBankrate, Inc. operates a network of personal finance related web sites for consumers.  Our sites provide...
    • Search Manager
      Search Manager (LOYAL3) - San FranciscoThe Role: We are looking for a bright, driven and personable performance-based marketer to join LOYAL3’...
    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...