The PC manufacturer's Year of the Do Facebook app enables fans to share their New Year's resolutions.
Playing off of its "For Those Who Do" tagline, PC manufacturer Lenovo has launched the Year of Do Facebook app, which enables its 428,000 fans to share New Year's resolutions.
In order to participate, users must like the page. Once fans enter their resolutions, they are displayed on a wall that pulls in profile photos, first names and resolution specifics, as well as the ability to like any given resolution.
The app is deployed across 24 countries in 16 languages.
Social media agency We Are Social, who implemented the campaign, says a leader board with participating countries "injects a fun, competitive spirit into the campaign."
As of Tuesday, 871 resolutions had been submitted, including 64 in the U.S. It launched January 8.
The most resolutions had been submitted from: Thailand (157); Singapore (110); and Vietnam (95).
The most popular tags include self-improvement, education and finances.
We Are Social says the app also enables users to track resolutions, by which it means they can search by friends, tags and country.
We Are Social says the campaign is based on research that shows 78% of people who make New Year's resolutions fail to keep them, but those who were successful found encouragement by going public with their goals.
Rather than promoting the brand outright, Leila Thabet, managing director at We Are Social U.S., says the Year of the Do is "more about inspiring people to do and achieve their best and tapping into that...it's about facilitating the do."
The app's social features allow users to share on Facebook and Twitter.
The campaign concept was created by Saatchi & Saatchi Singapore.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.