The PC manufacturer's Year of the Do Facebook app enables fans to share their New Year's resolutions.
Playing off of its "For Those Who Do" tagline, PC manufacturer Lenovo has launched the Year of Do Facebook app, which enables its 428,000 fans to share New Year's resolutions.
In order to participate, users must like the page. Once fans enter their resolutions, they are displayed on a wall that pulls in profile photos, first names and resolution specifics, as well as the ability to like any given resolution.
The app is deployed across 24 countries in 16 languages.
Social media agency We Are Social, who implemented the campaign, says a leader board with participating countries "injects a fun, competitive spirit into the campaign."
As of Tuesday, 871 resolutions had been submitted, including 64 in the U.S. It launched January 8.
The most resolutions had been submitted from: Thailand (157); Singapore (110); and Vietnam (95).
The most popular tags include self-improvement, education and finances.
We Are Social says the app also enables users to track resolutions, by which it means they can search by friends, tags and country.
We Are Social says the campaign is based on research that shows 78% of people who make New Year's resolutions fail to keep them, but those who were successful found encouragement by going public with their goals.
Rather than promoting the brand outright, Leila Thabet, managing director at We Are Social U.S., says the Year of the Do is "more about inspiring people to do and achieve their best and tapping into that...it's about facilitating the do."
The app's social features allow users to share on Facebook and Twitter.
The campaign concept was created by Saatchi & Saatchi Singapore.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT