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LivingSocial Appoints Barry Judge as CMO

  |  January 10, 2013   |  Comments

Social commerce website, LivingSocial, has appointed Barry Judge as chief marketing officer. Based in Washington DC, Judge will oversee all aspects of marketing for the company, including online and offline advertising, brand management, social media, and communications.

Social commerce website, LivingSocial, has appointed Barry Judge as chief marketing officer. Based in Washington DC, Judge will oversee all aspects of marketing for the company, including online and offline advertising, brand management, social media, and communications.

Prior to joining LivingSocial, Judge served as vice president and global chief marketing officer for Best Buy. He has also held a number of other senior marketing positions at companies such as Young & Rubicam, Coca Cola USA, The Quaker Oats Company and the Pillsbury Company.

"Barry is a giant in the field of marketing and his decision to join our leadership team is a tremendous vote of confidence in our vision," says Tim O'Shaughnessy, chief executive of LivingSocial. "Barry helped one of the world's largest retailers build a powerhouse online and mobile presence, and we're confident he can help us extend our own leadership in the local commerce space. With his experience and strategic insight, Barry will help us reach millions of new consumers and businesses around the world."

Judge added: "My career has been spent inventing and reinventing great brands and LivingSocial has a unique opportunity to build a new industry from scratch by helping millions of local customers discover and share the best things to do in their cities."

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Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

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