U.K.-based brand Hunter Boots has launched a new Facebook app, Together Through Any Weather, to accentuate the positive during nasty winter weather and engage its boot-wearing consumers.
The app gives Hunter's 67,000 fans the chance to win a prize each weekday through January based on the daily London forecast, which is depicted prominently in the Today's Forecast section within the app. Fans are asked to create, capture and upload their own photos based on the daily weather theme. Each day, Hunter will select its favorite image. The creator of that photo will be awarded the featured prize.
Although the weather featured in the app is based on the London forecast, fans around the world can enter, regardless of their own local weather conditions.
An Inspiration Wall on Facebook features images of previous fan uploads should users need ideas prior to submitting their own photos.
"While Hunter Boots is a British heritage brand, we hope our fans across the world embrace this campaign and get creative with their entries," said Marketing Manager Michelle Noschese in a prepared statement.
Hunter worked with social media agency We Are Social on the campaign.
According to We Are Social, the app is designed to raise awareness of the brand at the time of year when many countries experience their most extreme weather conditions, as well as to drive engagement levels within the brand's Facebook community.
"January is a key time of year for us, with people looking ahead to the rainy months to come, as well as coping with the current weather conditions," Noschese added. "One of the few good things about a rainy day is that people get to wear their Hunter boots, and We Are Social used this insight to deliver a campaign that lets our fans have a bit of fun with the weather."
Hunter has 67,000 likes on Facebook.
@HunterBoots has 14,000 followers.
A Hunter rep was not available for comment.
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Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
March 19, 2014