The companies provided few details, but said they remain on good terms.
Like a Hollywood romance, the merger between social TV application GetGlue and television loyalty service Viggle is officially off after just two months.
In a blog post dated January 13, GetGlue CEO Alex Iskold writes, "Today we've decided that GetGlue will not be merging with Viggle. The two companies remain friendly and think highly of each other."
Iskold also says GetGlue is moving forward as an independent company.
"We have a strong product and partnership pipeline for 2013, and look forward to delighting our users and expanding the relationships with major networks, studios and brands," Iskold writes.
Iskold declined further comment.
According to the blog post, GetGlue has 3.5 million users and partnerships with brands like Coca-Cola, Pepsi, Intel, Gap and Mercedes.
A Viggle rep cites a press release that says the merger agreement "has been terminated."
"During the time we started talking to GetGlue about an acquisition and since the merger agreement was signed in November, we have seen impressive growth in our business," says Viggle CEO Robert F.X. Sillerman in a prepared statement. "We are pleased with this positive momentum."
Viggle announced it was acquiring GetGlue for $25 million in cash and 48.3 million shares of stock in November.
At the time, industry reaction was mixed, given Viggle is younger, has a smaller user base and is in questionable financial health, per its 2012 regulatory filings. A 10-K filing for the year ending June 30, 2012, for example, reported $1.7 million in revenue for a net loss of $96.5 million.
Founded in 2007, GetGlue enables users to check in and socialize while watching TV, discover what to watch and find content from their favorite shows. As of November, GetGlue was backed by $24 million from investors including Rho Ventures, TimeWarner, RRE Ventures and Union Square Ventures.
Viggle members, on the other hand, earn points for their loyalty to and engagement with content around TV shows. Points can be redeemed for rewards from retailers like Best Buy, Amazon, Fandango, Hulu Plus and iTunes. Viggle was founded in 2012 and has 1.6 million registered users.
On Monday, Viggle issued a press release touting its single busiest day ever with nearly 870,000 verified audio check-ins.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT