Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
According to comScore's report, ads accounted for over 22 percent of all videos viewed. Ads from Google Sites received the most views for the month. The BrightRoll Video Network and Hulu also ranked in the top five platforms for most video ads seen.
Over 53 percent of the U.S. population saw a video ad in December. On average, each Internet user saw 70 ads for the month.
Nearly two billion video ads were seen on the Google Sites platform. The BrightRoll Video Network came in second to Google for most ads seen. Over 1.8 billion ads were seen through BrightRoll.
LiveRail.com, Hulu, and Adap.TV rounded out the top five for most online video ads seen. Hulu specifically was responsible for over 1.4 billion video ads viewed by Internet users.
Hulu also garnered the highest frequency of ad views for the month. Users of the streaming video site saw an average of 65 ads in December. Google Sites came in second to Hulu in ad view frequency. The platform reportedly held a frequency of 20 ads per viewer.
Google Sites was also ranked number one in the category of unique viewers for general online video content. The platform had 153 million unique viewers in December. Facebook came in second for total unique viewers for the month. The social network had over 58 million unique viewers for December.
According to comScore's study, 84.9 percent of the U.S. population saw an online video in December. The average length of an online video was reported to be 5.4 minutes long. While the average length of an online video ad was found to be 0.4 minutes long.
Statistics for the report come from comScore's Video Metrix platform. The platform analyzes online video viewing activities across multiple media channels to come up with a detailed analysis of online video trends.
Video image on home page via Shutterstock.
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James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.
March 19, 2014