Home  › Media › Video
online-video

HubSpot Integrates Vidyard for Video Impact Assessment

  |  January 23, 2013   |  Comments

HubSpot has integrated video marketing platform Vidyard into its offerings, enabling subscribers who use video as part of their marketing campaigns to analyze how customers respond to their videos.

HubSpot has integrated video marketing platform Vidyard into its offerings, enabling subscribers who use video as part of their marketing campaigns to analyze how customers respond to their videos.

"Until now, it has been difficult for marketers to get data on how their videos were performing," says Michael Litt, CEO of Vidyard. "They could not assess whether it resonated with viewers." A software as a service site that offers inbound marketing applications such as email, blogging, automation software and social media applications, HubSpot has between 8,000 and 10,000 small businesses as subscribers. Customers maintain individual sales contact cards for each of their sales leads.

The Vidyard cooperation will enable HubSpot's customers to access individual viewing data directly within their contact records. For example, companies will be able to see the number of video players watched, the time individual users spent watching the content and the most recently watched video, as well as what content was skipped and which sections of the video were watched more than once. The information can be used to tailor video content, improve conversions within landing pages, web pages and email campaigns.

"Video content is increasingly important as a marketing tool," says Arjun Moorthy, HubSpot VP of Business Development, pointing out that YouTube is the second most important search engine after Google. "It can provide a level of insights that you won't get from a text asset."

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Mary Lisbeth  D'Amico

Mary Lisbeth D'Amico is a freelance writer based in Jersey City who frequently covers digital marketing, social media, tech startups, and venture capital. She has contributed to a wide range of publications including The Wall Street Journal, Business Week, Red Herring, and Real Deals. Find her on Twitter at @mldamico.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...