The 614 Group Names 2 Executives to Lead Efforts in Europe

  |  January 25, 2013   |  Comments

The 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners.

The 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners.

The two new executives will lead the firm's expansion in the European market. Smith comes to The 614 Group with over 17 years of experience in the field. While Urdahl joins the firm having worked for companies like Sony Europe and PriceRunner.

"Eric and Julia bring an unparalleled level of acumen, vision, contacts and strategic know-how to our consultancy - with a deep and holistic understanding of the digital landscape, as well as the current state of the European regulatory market," said 614 Group Managing Partner Rob Rasko.

"These two industry leaders now bring a powerhouse of expertise in the field of brand safety and transparency under one roof. We are thrilled to have them as part of our growing global footprint and success story."

Smith started her career over 17 years ago with the firm Dennis Publishing. Over her 17-year career she has gained specializations in brand safety, ad trading, and digital strategy. Last year she became an elected official for the IAB Display Trading Council.

"The digital media landscape across Europe is an exciting but also challenging ecosystem of opportunities and choices," said Smith.

"There exists a significant opportunity for a digitally-focused professional services organization that is equipped to offer a range of services to companies involved in digital content and advertising. The 614 Group is rapidly emerging as the partner of choice for brands seeking to play effectively and successfully in the global interactive marketplace," said Smith.

Urdahl comes to The 614 group with a track record for working on international expansion strategy and global partnership efforts. His previous experience in the field includes serving on the Board of IAB Europe.

"I look forward to working with Julia and Rob to further develop the international strategy of The 614 Group. It is highly imperative for any global digital consultancy to take into account local market dynamics and structure and work to market an interactive brand through collaboration with the leading policy organizations with each market," said Urdahl.

"The 614 Group is well-placed to do that, and to help European digital leaders navigate through the often complex labyrinth of partners, vendors, regulators and myriad of other stakeholders," said Urdahl.

The 614 Group is a business services consultancy firm that specializes in the digital media space. The firm currently has offices in London, New York, and Berlin.

Tags:

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Creative Project Manager
      Creative Project Manager (Agora Inc. ) - BaltimoreThe Creative Project Manager of PubSVS will work directly with the IRIS team and will be responsible...
    • Digital Marketing Associate
      Digital Marketing Associate (Connections Media) - Washington, DCConnections Media, LLC, a Washington, DC-based digital agency providing strategy...
    • Digital Marketing Specialist
      Digital Marketing Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead...