Today, Google released new data in the Transparency Report, showing user data requests received, through which means, and for how many of those requests data was produced and presumably released to the requesting party.
The new data includes a breakdown of requests such as subpoenas or search warrants, and a breakdown of data requests versus user account requests. The data is also broken down by country and time periods.
In their blog announcement, Google released the following stats from July to December 2012:
Google also noted that user data requests have increased by more than 70 percent since 2009.
Google first announced their Transparency Report back in Fall 2010 as part of their government requests tool aimed at giving people information about the requests for user data and content removal they receive from the government. Since then, Google has responded to an average of over 38,000 requests for information or content removal annually.
As part of this change, content removal requests have been removed from the transparency report. Google's Richard Slagado, Legal Director, Law Enforcement and Information Security, stated they will release those numbers in a separate report from here forward and to "stay tuned" for those data. One has to speculate that if those data warrant their own report, those requests may have increased by double-digit percentages as well.
Is all this data good or bad? Could Google be more transparent about the types of requests filled - in whole or in part? Let us know in the comments below!
This article was originally published on Search Engine Watch.
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Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.
Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.
Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.
March 19, 2014