Today, Google released new data in the Transparency Report, showing user data requests received, through which means, and for how many of those requests data was produced and presumably released to the requesting party.
The new data includes a breakdown of requests such as subpoenas or search warrants, and a breakdown of data requests versus user account requests. The data is also broken down by country and time periods.
In their blog announcement, Google released the following stats from July to December 2012:
Google also noted that user data requests have increased by more than 70 percent since 2009.
Google first announced their Transparency Report back in Fall 2010 as part of their government requests tool aimed at giving people information about the requests for user data and content removal they receive from the government. Since then, Google has responded to an average of over 38,000 requests for information or content removal annually.
As part of this change, content removal requests have been removed from the transparency report. Google's Richard Slagado, Legal Director, Law Enforcement and Information Security, stated they will release those numbers in a separate report from here forward and to "stay tuned" for those data. One has to speculate that if those data warrant their own report, those requests may have increased by double-digit percentages as well.
Is all this data good or bad? Could Google be more transparent about the types of requests filled - in whole or in part? Let us know in the comments below!
This article was originally published on Search Engine Watch.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year.
Webinar attendance is free. Sign up today!
Thom Craver has been coding HTML since 1993 and has been involved in search marketing since 1999. He led one of the first web marketing firms in Rochester, NY for eight years until successfully merging with an interactive agency in 2004.
His employment experience also includes a senior search position at nationally renown TopRank Online Marketing and US News Top-Ranked Rochester Institute of Technology. Thom led all Web and social presences for the Saunders College of Business and led analytics strategy efforts for RIT's mobile initiative. He still serves as an adjunct professor for Saunders College and tutor for National Technical Institute for the Deaf.
Part of the ClickZ Academy faculty, Thom is a regular contributor to Search Engine Watch and has authored training manuals published by SVI Training Products and Technical Learning Resources. His book on web analytics drops in 2013.
December 12, 2013
1:00pm ET / 10:00am PT