Home  › Media › Mobile
mobile-measurement

ComScore Boosts Mobile Data Portfolio

  |  February 6, 2013   |  Comments

ComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home devices to its staple of measurement assets.

ComScore has expanded its mobile data measurement resources.

The firm has added more data from smartphone users, tablet owners, and Internet-connected home devices to its staple of measurement assets. ComScore says that the additions are part of its push to measure data on multiple platforms.

"A critical ingredient to reporting unduplicated audiences across platforms at scale is having census-level big data assets that provide enough common touchpoints to determine audience overlap," said comScore president of commercial solutions Serge Matta.

"ComScore's two-year focus on investing in, and building out, this massive, unmatched data is now enabling us to turn multi-platform complexity into actionable data for our clients. The granularity of our mobile data is second to none and will serve as the bedrock of our ability to deliver value to clients as they navigate the dislocation created by mobile platforms."

The new data assets include one million smartphone users, 400,000 tablet owners, and 150,000 Internet-connected household items. ComScore includes game systems and smart TV as part of its Internet-connected household item collection.

ComScore says the additions will bring more accurate information on cross-platform consumer behaviors. As well as add additional data to discover more usable cross-platform data and enhanced location-based information.

The firm also says the recently added data sources will assist in creating a better understanding of market-specific user behaviors.

ComScore uses the example of cross-referencing data from mobile and traditional platforms to discover the usage trends of health-conscious 18- to 44-year-olds to illuminate the new platform's potential.

The data assets add to the firm's current crop of data collection samples. ComScore currently releases monthly studies on growing trends in industries like online video and web search.

Last December, the company reported that over 11 billion online video ads were seen by consumers. ComScore also found that 17 billion online searches were performed last November.

Mobile image on home page via Shutterstock.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...
    • Technical Project Manager
      Technical Project Manager (Agora Inc.) - BaltimorePublishing Services, a subsidiary of Agora Publishing in Baltimore, MD is looking for a great...
    • Financial Research Associate
      Financial Research Associate (Confidential) - BaltimoreThe Financial Research Associate will be responsible for responding to research-level customer...