ComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home devices to its staple of measurement assets.
ComScore has expanded its mobile data measurement resources.
The firm has added more data from smartphone users, tablet owners, and Internet-connected home devices to its staple of measurement assets. ComScore says that the additions are part of its push to measure data on multiple platforms.
"A critical ingredient to reporting unduplicated audiences across platforms at scale is having census-level big data assets that provide enough common touchpoints to determine audience overlap," said comScore president of commercial solutions Serge Matta.
"ComScore's two-year focus on investing in, and building out, this massive, unmatched data is now enabling us to turn multi-platform complexity into actionable data for our clients. The granularity of our mobile data is second to none and will serve as the bedrock of our ability to deliver value to clients as they navigate the dislocation created by mobile platforms."
The new data assets include one million smartphone users, 400,000 tablet owners, and 150,000 Internet-connected household items. ComScore includes game systems and smart TV as part of its Internet-connected household item collection.
ComScore says the additions will bring more accurate information on cross-platform consumer behaviors. As well as add additional data to discover more usable cross-platform data and enhanced location-based information.
The firm also says the recently added data sources will assist in creating a better understanding of market-specific user behaviors.
ComScore uses the example of cross-referencing data from mobile and traditional platforms to discover the usage trends of health-conscious 18- to 44-year-olds to illuminate the new platform's potential.
The data assets add to the firm's current crop of data collection samples. ComScore currently releases monthly studies on growing trends in industries like online video and web search.
Mobile image on home page via Shutterstock.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.