Twitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sources claim that this is the social-networking giant's biggest deal in its history.
In an article released by Business Insider, "Twitter's move into social TV makes a lot of sense. It hired a head of TV last fall and there's a strong correlation between people watching shows and tweeting about them. Just look at the Super Bowl. With the help of a lengthy blackout, it was the most social event to ever air."
Of course having the inside knowledge on analytical information will help Twitter as it attempts to become more of a media company, and as it tries to strengthen its advertising revenue by working together with brands and TV networks.
Bluefin has aimed to become a leader in its space by offering invaluable analysis of how brands, agencies, and TV networks can penetrate deeper into viewer commentary about shows and commercials to power insights, ad sales, and media buys.
The company was founded in 2008 and has offices in both Cambridge and New York City. In January 2012, Bluefin raised a $12 million Series B funding round led by Time Warner Investments, along with SoftBank Capital and repeat investors Redpoint Ventures and Lerer Ventures.
At the time of publication, both Twitter and Bluefin Labs were unavailable to comment.
Melanie White is news and special projects editor at ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was deputy editor/ US editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a senior reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
June 20, 2013
1:00pm ET / 10:00am PT