Home  › Search › SEO
google

Google+ Strengthens Social Position With 9,400 Percent Growth

  |  February 11, 2013   |  Comments

Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a report by BrightEdge.

Google+ is establishing itself as the mainstream social network for top brands with a 9,400 percent increase in followers since last year, according to a report by BrightEdge.

The ‘Social Share' report tracks social media adoption trends for the BrandZ top 100 global brands including Apple, Google, IBM, BMW, RedBull and Samsung. The report also provides insights into how YouTube is performing as a social media network.

"Google+ and YouTube have established themselves firmly in the mainstream of social networking. A majority of the top 100 brands- three quarters- have active profiles. As more brands engage users, we expect to see those who are unconvinced to shake off reservations and establish a strong Google+ presence," says Jim Yu, chief executive at BrightEdge.

Amongst the findings, the top 100 brands on Google+ now boast 20.9 million fans- up from just 222,000 in 2011. Of these, the top 10 account for four out of five followers.

Additionally, the auto industry accounts for 40 percent of the top 10 spots for followers on Google, with BMW leading the way with over 2.2 million followers. Another 20 percent of brands also have their Google+ pages show up in SERP results.

 

google

"This is an extremely significant increase for the automobile industry in particular, where figures have grown substantially from absolutely nothing in 2011. Mercedes-Benz now has 2 million followers and this number is rising every day.... Marketers are increasingly promoting Google+ via their own home page and these efforts are paying off in terms of SERP results," Yu notes.

The report also found that 87 percent of top brands now have a YouTube channel and Google, Red Bull and Samsung are leading the way with ‘breakaway' numbers of subscribers.

"YouTube has proven its marketing potential and it should not be overlooked. Both that and Google+ have proven to be social media powerhouses and any brands not utilizing both these paths need to take note," Yu says.

 

 

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...