Home  › Marketing › Strategies
Models of people representing mergers and acquisitions

BlueGlass Acquires Idealizer and Secures European Hub

  |  February 19, 2013   |  Comments

Tampa- based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA (Europe, Middle East and Africa) region.

Tampa- based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA (Europe, Middle East and Africa) region.

“We wanted to expand our local market knowledge, as well as bring additional thought leadership into these markets. We also want to ensure a closer and greater relationship with clients in this region,” says Richard Zwicky, chief executive at BlueGlass.

Founded in 2007, Idealizer specializes in search and content marketing, According to Zwicky, the Swiss team’s offerings mirror what BlueGlass does in the US but also bring expertise in localization, internationalization and a European network of connections.

“Once we had the chance to meet the team and see the work they were doing, we knew it would be a natural fit and the right company to build around… We firmly believe that our capabilities combined with Idealizer’s expertise in the European marketplace will result in unprecedented innovation for clients,” says Zwicky.

Idealizer will be folded into the BlueGlass EMEA brand, pushing the company to 85 employees. The newly formed entity will also become the digital agency’s European hub.

Blueglass’ international expansion is aimed at combining a system of outreach, with an online marketing and content creation strategy. According to a blog post written by the agency, Switzerland is an ideal starting point for increased operations throughout the EMEA region, as it is multi-lingual, culturally diverse, and has a high-qualified workforce.

“Agencies that manage campaigns across multiple countries have been struggling to provide the right value to advertisers, and that’s both a disservice to the clients, and an opportunity for BlueGlass in our global growth strategy.

“Content simply translated from one language to another, and distributed across various countries PR networks, does not provide the value brands deserve. Content gets adopted in entirely different forms from one country to the next, and strategies need to support these variations by providing the content in the right context. By adding the Idealizer team and launching BlueGlass EMEA, we are bringing additional strategies and solutions in the context needed,” notes Zwicky.

BlueGlass’ acquisition of Idealizer follows a recent pick-up of London based agency Quaturo in November 2012.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...