The combined company creates one of the largest providers of link-building services in the U.K.
Data-based SEO service provider Automica has joined forces with link building and SEO outsourcing firm Manual Link Building to create one of the biggest providers of link-building services in the U.K.
Or, more specifically, Automica "is investing into" MLB, says Automica owner Paul Madden. Additional terms were not disclosed.
The deal happened last week, Madden says. He spoke of the merger at SES London in the Tuesday panel, "Link Building in a Post-Penguin World."
Automica will merge into MLB as it is the bigger brand. The combined company will have just under 200 employees, Madden says. (Automica had less than 50.)
The combined entity is working on building and launching tools with its combined data. What's more, if a brand has a problem with its link profile, the combined company will be better able to manage the problem, he adds.
"The merger is to expand the operation further in the U.K. and to provide greater scale in our link-building, link cleanup, and SEO offerings," Madden says. "At a time when many are questioning whether links are going to continue to be the signal, the merger shows that both Automica and MLB believe the market for link placement and link profile management will continue to grow through 2013."
MLB also operates in the U.S., Australia, and South Africa.
In the panel discussion, Madden discussed developing and executing a link-building strategy after the Penguin update. His key takeaways: audit your link profile, make sure whoever does your audit knows what they're doing, don't stop building links, and watch your profile all the time.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT