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The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination process to elect members to both the global and regional MMA boards, which will conclude in June. The MMA global board of directors represents senior directors across the entire marketing, technology and advertising spectrum.
The appointed members of the MMA global board of directors include; Videology chairman and CEO Scott Ferber, Flurry president and CEO Simon Khalaf, Urban Airship CEO Scott Kveton, xAd founder and CEO Dipanshu Sharma, AdChina founder and CEO Alan Yan.
In addition, the MMA also appointed executives to its regional board of directors. These include; APAC: AdChina founder & CEO Alan Yan; EMEA: Collider Media SVP Theo Theodorou; North America: xAd VP of marketing Monica Ho, Flurry VP of marketing Peter Farago, and Urban Airship CMO Brent Hieggelke.
Convergence Analytics: Digital Measurement in Transition
This joint report by ClickZ and Efectyv Marketing seeks to identify how the evolution of digital analytics affects and challenges practitioners, vendors, and investors. Download it today!
ABOUT THE AUTHOR
Melanie White is news and special projects editor at ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was deputy editor/ US editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a senior reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
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