The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination process to elect members to both the global and regional MMA boards, which will conclude in June.
The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination process to elect members to both the global and regional MMA boards, which will conclude in June. The MMA global board of directors represents senior directors across the entire marketing, technology and advertising spectrum.
The appointed members of the MMA global board of directors include; Videology chairman and CEO Scott Ferber, Flurry president and CEO Simon Khalaf, Urban Airship CEO Scott Kveton, xAd founder and CEO Dipanshu Sharma, AdChina founder and CEO Alan Yan.
In addition, the MMA also appointed executives to its regional board of directors. These include; APAC: AdChina founder & CEO Alan Yan; EMEA: Collider Media SVP Theo Theodorou; North America: xAd VP of marketing Monica Ho, Flurry VP of marketing Peter Farago, and Urban Airship CMO Brent Hieggelke.
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Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT