The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination process to elect members to both the global and regional MMA boards, which will conclude in June.
The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination process to elect members to both the global and regional MMA boards, which will conclude in June. The MMA global board of directors represents senior directors across the entire marketing, technology and advertising spectrum.
The appointed members of the MMA global board of directors include; Videology chairman and CEO Scott Ferber, Flurry president and CEO Simon Khalaf, Urban Airship CEO Scott Kveton, xAd founder and CEO Dipanshu Sharma, AdChina founder and CEO Alan Yan.
In addition, the MMA also appointed executives to its regional board of directors. These include; APAC: AdChina founder & CEO Alan Yan; EMEA: Collider Media SVP Theo Theodorou; North America: xAd VP of marketing Monica Ho, Flurry VP of marketing Peter Farago, and Urban Airship CMO Brent Hieggelke.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
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Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT