The company says the platform will help developers make apps "more social."
Social media marketing firm Viralheat has launched a platform it says helps developers make apps "more social."
Word-of-mouth marketing platform SocialChorus and cloud-based, real-time marketing analytics platform Anametrix are its first users.
According to Viralheat, the platform allows developers and companies to integrate social data and capabilities like management, engagement, sentiment analysis, publishing and monitoring into their applications.
SocialChorus is using the suite of APIs to provide insights for its customers, Viralheat says. With the integration of the sentiment analysis API, Viralheat says its dashboard delivers real-time feedback on the mood of advocate content and comments.
Per Viralheat, Anametrix uses the new APIs to help customers market more effectively and increase revenue.
Viralheat also says its scalable cloud infrastructure takes care of details like scheduling messages and monitoring conversations in real-time, freeing up developers to focus on their applications.
Viralheat says it has 12,000 customers.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT