The company says the platform will help developers make apps "more social."
Social media marketing firm Viralheat has launched a platform it says helps developers make apps "more social."
Word-of-mouth marketing platform SocialChorus and cloud-based, real-time marketing analytics platform Anametrix are its first users.
According to Viralheat, the platform allows developers and companies to integrate social data and capabilities like management, engagement, sentiment analysis, publishing and monitoring into their applications.
SocialChorus is using the suite of APIs to provide insights for its customers, Viralheat says. With the integration of the sentiment analysis API, Viralheat says its dashboard delivers real-time feedback on the mood of advocate content and comments.
Per Viralheat, Anametrix uses the new APIs to help customers market more effectively and increase revenue.
Viralheat also says its scalable cloud infrastructure takes care of details like scheduling messages and monitoring conversations in real-time, freeing up developers to focus on their applications.
Viralheat says it has 12,000 customers.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.