Home  › Media › Mobile
oreoskies

Skies the Limit for New Oreo App

  |  March 1, 2013   |  Comments

There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Skies. Putting its own twist on traditional mobile messaging, Oreo has partnered with Nokia to develop the Smartphone app, which is designed to connect people through the stars.

There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Skies. Putting its own twist on traditional mobile messaging, Oreo has partnered with Nokia to develop the Smartphone app, which is designed to connect people through the stars.

Using augmented reality technology, the Oreo Skies mobile app allows users to write messages and attach them to actual constellations revealed in the app. At present, it is only available on a Nokia Lumia Windows Smartphone.

"The Mondelez International Mobile Innovation Lab with Nokia is a key component of our mobile strategy, together with our incubation program, Mobile Futures," says Bonin Bough, vice president for global media and consumer engagement at Mondelez International.

"It is meant to be an experimentation lab aimed at pushing the envelope of technology and reinventing mobile experiences. Over the past year, we've been exploring different brands and platforms and we're excited to launch the Oreo Skies app into the marketplace as a result of the partnership," he adds.

To use the app, users point their Smartphones at the sky, no matter what time of day or night, and explore a map of the stars and constellations. When they touch a star in a constellation, it twists open like an Oreo cookie to reveal a message left for one or more friends. Users can search the Oreo Skies' universe for specific stars, and friends can retrieve their message by following a compass in the upper-right corner of the display.

In addition to messages from friends, users can uncover messages from the Oreo brand. While browsing the skies, app users will periodically see shooting stars cross their screens, which carry special offers, recipes or incentives. Fans can also access celestial facts and video content direct from famed astrophysicist Dr Robert Kirshner, Clowes professor of Science at Harvard University.

The person who sends the most messages during a lunar cycle (every 30 days) will "own the moon" for the next lunar cycle and can place a special message on the moon for all users of the Oreo Skies universe to see. A leaderboard will track all users in real time.

Oreo fans that don't have a Nokia Lumia Windows Smartphone can still participate in the skywriting through the global Oreo Facebook community, which currently consists of around 31 million fans. Fans can message each other through a mobile or desktop version of the application on Facebook and follow the leader board.

Nokia teamed up with Oreo in early 2012 as part of the Mondelez International Mobile Innovation Lab.

 

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...