Home  › Marketing › Strategies
wells-fargo

Wells Fargo Asks Americans to Share Their Goals

  |  March 6, 2013   |  Comments

The campaign includes a microsite and credit report promo.

To encourage its customers to set financial objectives, Wells Fargo has launched Share Your Goals, a campaign that, as the name implies, asks consumers to share their aspirations with an image and a few words.

The basic idea behind the campaign is that thinking about and setting goals is often the first step toward achieving them, says Wells Fargo rep Natalie Brown.

In order to share a goal, interested participants must visit the microsite and choose from a drop-down menu with options like, "Pay Down Debt," or "Save for My Family's Future."

Users can upload photos directly from Facebook. They can also share their goals with friends via email, Facebook, and Twitter.

As of Tuesday, there were about 1,400 entries.

Wells Fargo is also encouraging participants to use the hashtag #ShareYourGoals.

Consumers can enter from March 1 to April 15. During that time period, Wells Fargo says it will randomly award a $500 Visa gift card to two participants per week. At the end of the campaign, Wells Fargo will randomly select a $10,000 grand prize winner.

In addition, Wells Fargo is providing access to free credit scores and credit reports to its consumer customers in this timeframe. Wells Fargo says more than 280,000 customers took advantage of its first free credit score promotion in October 2012.

Citing the National Foundation for Credit Counseling, Wells Fargo says 55 percent of adults have not reviewed their credit score and 62 percent have not reviewed their credit report in the past year. For its part, Wells Fargo says it hopes to help change those statistics.

"The idea is that we want our customers to succeed financially," Brown says. "We're also pointing out for our consumer customers that lenders are not the only business that looks at credit score info. A lot of times employers, cell phone companies and utilities will look at your credit situation when making business decisions as well."

As of Tuesday, aside from a tweet and a Facebook post advising its followers and fans to stay tuned for an exciting announcement, Wells Fargo had not yet used Twitter or Facebook to push the Share Your Goals campaign to its 36,000 followers and 495,000 fans.

Brown says online advertising will include Facebook posts, tweets, and blogs.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...
    • Technical Project Manager
      Technical Project Manager (Agora Inc.) - BaltimorePublishing Services, a subsidiary of Agora Publishing in Baltimore, MD is looking for a great...
    • Financial Research Associate
      Financial Research Associate (Confidential) - BaltimoreThe Financial Research Associate will be responsible for responding to research-level customer...