The campaign includes a microsite and credit report promo.
To encourage its customers to set financial objectives, Wells Fargo has launched Share Your Goals, a campaign that, as the name implies, asks consumers to share their aspirations with an image and a few words.
The basic idea behind the campaign is that thinking about and setting goals is often the first step toward achieving them, says Wells Fargo rep Natalie Brown.
In order to share a goal, interested participants must visit the microsite and choose from a drop-down menu with options like, "Pay Down Debt," or "Save for My Family's Future."
Users can upload photos directly from Facebook. They can also share their goals with friends via email, Facebook, and Twitter.
As of Tuesday, there were about 1,400 entries.
Wells Fargo is also encouraging participants to use the hashtag #ShareYourGoals.
Consumers can enter from March 1 to April 15. During that time period, Wells Fargo says it will randomly award a $500 Visa gift card to two participants per week. At the end of the campaign, Wells Fargo will randomly select a $10,000 grand prize winner.
In addition, Wells Fargo is providing access to free credit scores and credit reports to its consumer customers in this timeframe. Wells Fargo says more than 280,000 customers took advantage of its first free credit score promotion in October 2012.
Citing the National Foundation for Credit Counseling, Wells Fargo says 55 percent of adults have not reviewed their credit score and 62 percent have not reviewed their credit report in the past year. For its part, Wells Fargo says it hopes to help change those statistics.
"The idea is that we want our customers to succeed financially," Brown says. "We're also pointing out for our consumer customers that lenders are not the only business that looks at credit score info. A lot of times employers, cell phone companies and utilities will look at your credit situation when making business decisions as well."
As of Tuesday, aside from a tweet and a Facebook post advising its followers and fans to stay tuned for an exciting announcement, Wells Fargo had not yet used Twitter or Facebook to push the Share Your Goals campaign to its 36,000 followers and 495,000 fans.
Brown says online advertising will include Facebook posts, tweets, and blogs.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014