Home  › Media › Mobile
mobile-measurement

ComScore: Over 129 Million Americans Own a Smartphone

  |  March 7, 2013   |  Comments

Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore.

Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore.

The study examined smartphone market penetration from October 2012 to January 2013. According to the report, smartphones offered a 55 percent mobile market penetration during that time.

ComScore reports that Apple-branded smartphones are the most popular smartphones in America. While Android is the most commonly used mobile operating system in the country.

As of January of this year over 37 percent of U.S. smartphone users owned an iPhone. The number offered a slight increase from October when over 34 percent of U.S. smartphones were Apple branded.

The second most popular smartphone brand was found to be Samsung. About 21 percent of U.S. smartphones featured the Samsung logo. According to comScore's report, since October Samsung smartphone ownership jumped nearly 2 percent in the U.S.

Rounding out the top three most popular smartphone brands was HTC. ComScore reported that HTC owned about 9 percent of the U.S. smartphone market. HTC smartphone ownership dropped from October when the firm had an 11 percent market share.

In January, 52 percent of smartphone users owned a handset running the Android mobile operating system. That number marked an over 1 percent decline from October for the Google-created OS.

Following Apple's iOS and Google's Android OS was the BlackBerry platform. From October to January the BlackBerry market share dropped almost 2 percent. As of this January, BlackBerry owned a 5 percent market share.

Over that same time frame smartphones using the Windows mobile OS stayed consistent at around 3 percent.

Statistics for comScore's study come from the company's MobiLens research program. The platform collects data from a variety of U.S. mobile subscribers ages 13 and over.

Mobile Measurement image on home page via Shutterstock.

Tags:

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...