Home  › Media › Mobile
mobile-measurement

ComScore: Over 129 Million Americans Own a Smartphone

  |  March 7, 2013   |  Comments

Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore.

Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore.

The study examined smartphone market penetration from October 2012 to January 2013. According to the report, smartphones offered a 55 percent mobile market penetration during that time.

ComScore reports that Apple-branded smartphones are the most popular smartphones in America. While Android is the most commonly used mobile operating system in the country.

As of January of this year over 37 percent of U.S. smartphone users owned an iPhone. The number offered a slight increase from October when over 34 percent of U.S. smartphones were Apple branded.

The second most popular smartphone brand was found to be Samsung. About 21 percent of U.S. smartphones featured the Samsung logo. According to comScore's report, since October Samsung smartphone ownership jumped nearly 2 percent in the U.S.

Rounding out the top three most popular smartphone brands was HTC. ComScore reported that HTC owned about 9 percent of the U.S. smartphone market. HTC smartphone ownership dropped from October when the firm had an 11 percent market share.

In January, 52 percent of smartphone users owned a handset running the Android mobile operating system. That number marked an over 1 percent decline from October for the Google-created OS.

Following Apple's iOS and Google's Android OS was the BlackBerry platform. From October to January the BlackBerry market share dropped almost 2 percent. As of this January, BlackBerry owned a 5 percent market share.

Over that same time frame smartphones using the Windows mobile OS stayed consistent at around 3 percent.

Statistics for comScore's study come from the company's MobiLens research program. The platform collects data from a variety of U.S. mobile subscribers ages 13 and over.

Mobile Measurement image on home page via Shutterstock.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Resources

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...