simon-ernie2013

Former OMD Exec to Lead New Consulting Division for GroupM

  |  March 8, 2013   |  Comments

Media investment management firm GroupM has created a consulting services division to add to its staple of services.

Media investment management firm GroupM has created a consulting services division to add to its staple of services.

The consulting services division will work with customers to build out sustainable marketing and business practices. GroupM's new division will be led by former chief strategy officer at OMD Ernie Simon.

As president of the division Simon will manage a team of analysts and consultants. Simon comes to GroupM with over 25 years of experience in the field. Prior to his work with the company he served a variety of roles at firms like OMD.

"Ernie's credentials speak for themselves," says GroupM North America Chief Executive Kelly Clark.

"He's a total professional with a great mix of strategic and analytical skills. He also has extensive experience in a wide range of product and service categories, and we are delighted to welcome him back."

GroupM's consulting division will offer customers guidance for marketing/media analytics, budget allocation and optimization, portfolio management, business forecasting, return on marketing investment, and target optimization.

GroupM works with its parent company, WPP Media, to assist the firm in its media and business practices. Along with GroupM, WPP Media serves as a parent company to Maxus, MEC, Mediacom, and Mindshare.

Simon's hire marks GroupM's second major hire over the past year. Last August, the firm hired Ari Bluman as its chief digital investment officer for North America.

That hire marked GroupM's second for the month. GroupM also brought forward Rob Norman to lead a newly created digital position. Norman moved from the position after holding the title of GroupM North American chief executive for over 10 years.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...