FirstRain adds customer intelligence solutions to the Salesforce Touch Platform with the release of FirstRain Touch.
Salesforce's Touch Platform is an enterprise application builder optimized for mobile devices. FisrtRain's recently unveiled software builds on the platform by adding customer intelligence solutions to Touch.
"Our customers - who include some of the world's largest enterprise sales and marketing teams - are increasingly mobile, and value real-time and highly tuned customer intelligence delivered directly on their mobile apps," says FirstRain CEO Penny Herscher.
"With FirstRain for Touch, any team can easily include customer intelligence within their enterprise apps with minimal development. We are excited to accelerate the impact of mobile for our mutual customers."
FirstRain Touch will allow companies to put customer intelligence data into their enterprise apps built using Salesforce's platform. The product uses big data analytics to offer businesses information on customer trends and habits.
As a company, FirstRain offer's businesses customer intelligence tools on a variety of customer relationship management platforms. Along with Salesforce's Touch Platform, the company offers solutions for Chatter, Cisco WebEx Social, and Microsoft SharePoint.
Salesforce's Touch Platform is an enterprise app builder that enables firms to build their own iOS, HTML5, and Android apps.
The tool allows a company to write custom apps for their company and send them out across different mobile platforms. Touch offers users the ability to build out apps using Salesforce's cloud services, as well as enterprise tools like offline storage.
"It is exciting to see the rapid innovation that partners such as FirstRain are delivering on our trusted mobile platform," says Salesforce EVP of Mobile Strategy Clarence So.
"FirstRain for Touch will provide customers with the right intelligence to help them connect with their customers in entirely new ways and accelerate business success."
Last Week to Save on SES London Tickets!
SES London takes place February 10-13, 2014. Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry. Find out more ››
*Saver Rates expire this Friday, Dec 13.
James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.
December 12, 2013
1:00pm ET / 10:00am PT