Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues.
Chevrolet is here at South by Southwest (SXSW) in full force this year, as the official ride of the festival.
Cruising around under the slogan "Find New Roads," Chevy is giving festival-goers the opportunity to either "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues dotted around Austin. Both services are complimentary.
"We understand that connectivity drives creativity, so we hope to fuel attendees' overall experiences by providing ways to stay engaged while on-the-go at SXSW…We also want people to get into our cars and check them out first hand," says Chris Perry, vice president, U.S., at Chevrolet marketing.
Chevrolet is providing a range of experiences throughout the entire SXSW festival. These include:
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.