Chevrolet is here at South by Southwest (SXSW) in full force this year, as the official ride of the festival.
Cruising around under the slogan "Find New Roads," Chevy is giving festival-goers the opportunity to either "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues dotted around Austin. Both services are complimentary.
"We understand that connectivity drives creativity, so we hope to fuel attendees' overall experiences by providing ways to stay engaged while on-the-go at SXSW…We also want people to get into our cars and check them out first hand," says Chris Perry, vice president, U.S., at Chevrolet marketing.
Chevrolet is providing a range of experiences throughout the entire SXSW festival. These include:
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
March 19, 2014