Home  › Marketing › Strategies
shamrock-shake

McDonald's Shamrock Shake Inspires Fan Tile Generator

  |  March 15, 2013   |  Comments

McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake.

Since it was introduced in 1970, McDonald's limited-time Shamrock Shake has been one harbinger of St. Patrick's Day.

To commemorate its 2013 availability, the fast-food behemoth has added a Gone But Not Forgotten tile creator page to its website.

According to the page itself, the tile creator lasts only as long as the shake does. (A McDonald's rep did not respond to a request for exact dates.)

The feature asks fans to "remove" a pixel from the page and replace it with a unique tile to "stake your claim as a McCafé Shamrock Shake fan before both are gone."

Users can pick from five backgrounds, borders, and shapes to create a tile. In keeping with the holiday, the options are mostly green and have St. Patrick's Day or shake themes.

Once a tile has been created, users are given the option to share it "and (their) love of the McCafé Shamrock Shake" on Facebook.

The page's background is full of these tiles. Once the tile has been created, it automatically places itself at the bottom of the screen. With about 105 across and 98 down, more than 10,000 had been created as of Thursday.

McDonald's says the classic minty treat is made with vanilla reduced fat ice cream, Shamrock Shake syrup, and topped with whipped cream and a cherry. It comes in three sizes and sells at the same price point as McDonald's other shakes.

This is the second year the McCafé Shamrock Shake has been advertised nationally, a McDonald's rep says.

A February 25 Facebook post elicited nearly 28,000 likes. McDonald's has 27.6 million fans.

McDonald's has also reposted a Shamrock Shake video from 2012. As of Thursday, it had 23,000 views.

"The Shake continues to sell very well during the limited time, drawing loyalists and new fans alike," the rep says.

McDonald's has also changed its Twitter background to reflect the shake and is using the hashtag #ShamrockShake to engage its 997,000 followers.

As ClickZ reported last year, in 2012, McDonald's tried to promote #Shamrocking, or the act of posing for a photo in the middle of an Irish jig with a Shamrock Shake in hand.

Tags:

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...