Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately.
Digitas has appointed Tony Weisman as its new CEO for the North America region, effective immediately. Succeeding Colin Kinsella, Weisman will continue to be based in Chicago, and will report to Luke Taylor, global CEO, Digitas.
Weisman has been with Digitas since 2007. In his most recent role as president of the North-West area (Boston, Chicago, Detroit, and San Francisco) he was responsible for leading the strategy and execution of Digitas services across the region's client base, and for the growth and development of the office and its people. During his six-year tenure in this position, Digitas Chicago tripled in size, attracting clients such as MillerCoors, Whirlpool, and Sprint. Digitas Boston also expanded its client roster to include Zipcar and Lenovo. Lastly, the newly established Digitas San Francisco office opened in May 2012 with seven staffers and grew to over 70 in eight months.
"Tony blends client business understanding, marketing acumen, and instinct. He brings altitude and aptitude to the client-agency relationship that inspires innovation and boldness, and ultimately growth. I am confident that Tony will take the reins of this incredible opportunity with the same infectious energy and foresight that have guided his career," says Taylor.
Kinsella, who has been with Digitas for three years, will transition out of the company. At the time this story was published, it was still unclear as to what his decision for leaving was and what his next steps will be.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT