Home  › Media › Video
youtube-logo

YouTube Hits One Billion Monthly Users

  |  March 21, 2013   |  Comments

Google touts success of video service.

Google has announced that its YouTube service now receives more than one billion visitors a month.

The phenomenal growth of the service has come in just eight years when the firm acquired the service for around $1 billion.

Announcing the milestone in a blog post, the firm called on advertisers to recognize the benefits the site can deliver.

"Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences. Advertisers have taken notice: a lot of top brands are now running campaigns on YouTube," the blog post said.

The firm also gave some examples of just how big this reach is now that it is hitting one billion users a month:

  • Nearly one out of every two people on the Internet visits YouTube.
  • Monthly viewership is the equivalent of roughly 10 Super Bowl audiences.
  • If YouTube were a country, it would be the third largest in the world after China and India.

The firm said much of this growth was being driven by the rise of people using the site on smartphones, calling this new group of users Generation C, which stands for connected.

"The way people consume content is changing. For the first time, an entire generation has grown up watching content on their own terms," the post said.

"We found that the amount of time Gen C spends watching YouTube on their smartphones is up 74% from last year. In fact, in 2012 the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs."

The announcement comes as the firm also unveiled a new note-keeping app called Keep.

This article was originally published on V3.

Tags:

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Dan Worth

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...