Google touts success of video service.
Google has announced that its YouTube service now receives more than one billion visitors a month.
The phenomenal growth of the service has come in just eight years when the firm acquired the service for around $1 billion.
Announcing the milestone in a blog post, the firm called on advertisers to recognize the benefits the site can deliver.
"Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences. Advertisers have taken notice: a lot of top brands are now running campaigns on YouTube," the blog post said.
The firm also gave some examples of just how big this reach is now that it is hitting one billion users a month:
The firm said much of this growth was being driven by the rise of people using the site on smartphones, calling this new group of users Generation C, which stands for connected.
"The way people consume content is changing. For the first time, an entire generation has grown up watching content on their own terms," the post said.
"We found that the amount of time Gen C spends watching YouTube on their smartphones is up 74% from last year. In fact, in 2012 the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs."
The announcement comes as the firm also unveiled a new note-keeping app called Keep.
This article was originally published on V3.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.