Home  › Media › Video
youtube-logo

YouTube Hits One Billion Monthly Users

  |  March 21, 2013   |  Comments

Google touts success of video service.

Google has announced that its YouTube service now receives more than one billion visitors a month.

The phenomenal growth of the service has come in just eight years when the firm acquired the service for around $1 billion.

Announcing the milestone in a blog post, the firm called on advertisers to recognize the benefits the site can deliver.

"Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences. Advertisers have taken notice: a lot of top brands are now running campaigns on YouTube," the blog post said.

The firm also gave some examples of just how big this reach is now that it is hitting one billion users a month:

  • Nearly one out of every two people on the Internet visits YouTube.
  • Monthly viewership is the equivalent of roughly 10 Super Bowl audiences.
  • If YouTube were a country, it would be the third largest in the world after China and India.

The firm said much of this growth was being driven by the rise of people using the site on smartphones, calling this new group of users Generation C, which stands for connected.

"The way people consume content is changing. For the first time, an entire generation has grown up watching content on their own terms," the post said.

"We found that the amount of time Gen C spends watching YouTube on their smartphones is up 74% from last year. In fact, in 2012 the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs."

The announcement comes as the firm also unveiled a new note-keeping app called Keep.

This article was originally published on V3.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Dan Worth

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...
    • Technical Project Manager
      Technical Project Manager (Agora Inc.) - BaltimorePublishing Services, a subsidiary of Agora Publishing in Baltimore, MD is looking for a great...
    • Financial Research Associate
      Financial Research Associate (Confidential) - BaltimoreThe Financial Research Associate will be responsible for responding to research-level customer...