Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans

Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy.

Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm’s executive vice president, director of analytics and digital strategy.

Evans comes to the firm with over 20 years of experience in the field. She will be tasked with helping manage Saatchi & Saatchi Wellness and Saatchi & Saatchi Health divisions.

“Hensley is a trailblazer. She was an analytics and digital expert long before the marketing industry fully recognized the potential of these disciplines,” said group managing director of Saatchi & Saatchi Wellness and Saatchi & Saatchi Health, Ned Russell.

“Given that a significant portion of our business is pure digital, finding the right person to lead this area was critical – Hensley is it.”

Evans will lead Saatchi & Saatchi Wellness in expanding its analytics and digital agenda. She comes to the firm having previously held executive positions with imc2 and The Ornish Spectrum.

Her time at imc2 culminated with her taking the position of chief strategy officer in 2011. While at imc2, Evans turned the firm’s pharmaceutical practice into a $30 million a year in revenue division.

During her time at The Ornish Spectrum, Evans served as chief executive officer of the California startup. She helped lead the firm in establishing a wider audience base for its preventive care research initiatives.

“Saatchi & Saatchi Wellness is the leader in consumer wellness marketing, and they are constantly innovating their offerings to better serve their clients in this exciting area,” said Evans.

“I’m thrilled to bring my experience to expand analytics and digital strategy to help promote healthier and happier lifestyles, a concept that is increasingly important to people.”

Saatchi & Saatchi Wellness is a full-service integrated agency headquartered in New York. Among the firm’s clients includes the American Heart Association, Botox, and Allegra. In 2000, the firm became a subsidiary of multinational marketing and public relations firm the Publicis Groupe.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource