hensley-evans-121-2

Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans

  |  March 25, 2013   |  Comments

Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy.

Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy.

Evans comes to the firm with over 20 years of experience in the field. She will be tasked with helping manage Saatchi & Saatchi Wellness and Saatchi & Saatchi Health divisions.

"Hensley is a trailblazer. She was an analytics and digital expert long before the marketing industry fully recognized the potential of these disciplines," said group managing director of Saatchi & Saatchi Wellness and Saatchi & Saatchi Health, Ned Russell.

"Given that a significant portion of our business is pure digital, finding the right person to lead this area was critical - Hensley is it."

Evans will lead Saatchi & Saatchi Wellness in expanding its analytics and digital agenda. She comes to the firm having previously held executive positions with imc2 and The Ornish Spectrum.

Her time at imc2 culminated with her taking the position of chief strategy officer in 2011. While at imc2, Evans turned the firm's pharmaceutical practice into a $30 million a year in revenue division.

During her time at The Ornish Spectrum, Evans served as chief executive officer of the California startup. She helped lead the firm in establishing a wider audience base for its preventive care research initiatives.

"Saatchi & Saatchi Wellness is the leader in consumer wellness marketing, and they are constantly innovating their offerings to better serve their clients in this exciting area," said Evans.

"I'm thrilled to bring my experience to expand analytics and digital strategy to help promote healthier and happier lifestyles, a concept that is increasingly important to people."

Saatchi & Saatchi Wellness is a full-service integrated agency headquartered in New York. Among the firm's clients includes the American Heart Association, Botox, and Allegra. In 2000, the firm became a subsidiary of multinational marketing and public relations firm the Publicis Groupe.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...