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VIDEO: The Drive Towards Convergence Analytics

  |  April 2, 2013   |  Comments

ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics.

ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. 

Edwards gives his thoughts on what is driving convergence analytics. He also discusses some of the key findings from the joint report, Convergence Analytics: Digital Measurement and Transitionthat was released at SES New York last week. 

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ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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