rad-campaign

Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

  |  April 3, 2013   |  Comments

In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo.

Celebrities like George Takei and Beyonce helped the Human Rights Campaign's (HRC) "red" promotion go viral.

In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. The call to arms came on the day before Supreme Court hearings on Proposition 8 and the Defense of Marriage Act (DOMA).

"Who's wearing red tomorrow? Show your support for marriage equality - make your image red tomorrow," wrote the HRC on its Facebook page on March 25.

According to a recent infographic from the Rad Campaign, the HRC's actions led to more Facebook users updating their profile picture than usual. In just 24 hours after the HRC's posting over two million more Facebook users updated their profile picture compared to the previous Tuesday.

By April 1 it was reported that HRC's Facebook post was shared over 71,000 times. HRC's red logo was remixed over that time period by supporters. Users adapted the logo to feature the Internet's favorite things such as "Game of Thrones," "Star Trek," and cats.

"The infographic about marriage equality shows that people from all over the U.S. were inspired to change their profile photo in support of same-sex marriage," said partner for the Rad Campaign Allyson Kapin.

According to statistics uncovered by Facebook, the average age of Facebook users to change their profile picture was 30. Over 3 percent of 30-year-olds on Facebook changed their picture within 24 hours of the HRC's announcement.

Celebrities also helped to spread the HRC's campaign awareness. Star Trek's George Takei had over 138,000 Facebook shares by March 30. Beyonce and Madonna also helped spread the word with Facebook shares of over 6,000 and 51,000.

Tags:

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs