Home  › Media › Mobile
vivaki-tablets

VivaKi Study Highlights Best Ad Models for Tablets

  |  April 4, 2013   |  Comments

A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising.

A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising.

According to the study, banner to full screen, pre-roll with overlay, and rich media interstitial are the most effective advertisements for tablets. VivaKi's theory comes from a 14-month long study into the most successful tablet ad campaigns.

VivaKi found that one of the best types of banner ads for tablets is the banner to full page model. The ad allows advertisers to show banners that can be expanded to cover the full page. They offer the ability to offer rich media content on the full length of a tablet's screen.

For video, VivaKi says the best approach is to offer pre-roll ads with an overlay. The ads offer advertisers the ability to engage users through games, video, and social media before they start to watch their video.

Another "winning" ad model is the use of rich media interstitials. VivaKi says the rich media interstitials lets advertisers communicate directly with consumers using the full resources of the tablet.

"Tablets were still very much in their infancy when we started our research in the space. We knew we needed to work with marketers and publishers to learn about the advertising potential of this game-changing device," said Tracey Scheppach, VivaKi executive vice president, innovations director, and founder of The Pool, in a statement.

"The amount of research we conducted is unprecedented; we reached one in three tablet users, so we feel quite confident that the learnings we uncovered are reflective of consumers' wants and needs with regards to their tablet advertising. Above all, we learned Steve Jobs gave marketers a gift and now is the time to ignite it in the marketplace."

For its study VivaKi collected surveys from over 44,000 particpants. The exhaustive research reportedly took over 14 months to complete. Surveys were taken from a wide variety of marketers and consumers.

More information on the study can be found online. VivaKi also offers the research information in app form for both iOS and Android.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...