VIDEO: Why Tailored Marketing to Female Consumers is Imperative

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ClickZ's Melanie White speaks to Colleen Zakrewsky, vice president of marketing at Women for Women International, who gives her views on why marketers need to learn how to successfully tailor content to a female audience. 

According to Zakrewsky, there are a number of differences between successful content marketing for women as consumers as opposed to men and marketers should be using specific tactics. 

In addition, Zakrewsky gives her comments on what she believes to be a large disparity between the number of males versus females in the digital marketing space. This needs to change and there needs to be more representation for women, she says.