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VIDEO: Why Tailored Marketing to Female Consumers is Imperative

  |  April 10, 2013   |  Comments

ClickZ's Melanie White speaks to Colleen Zakrewsky, vice president of marketing at Women for Women International, who gives her views on why marketers need to learn how to successfully tailor content to a female audience.

ClickZ's Melanie White speaks to Colleen Zakrewsky, vice president of marketing at Women for Women International, who gives her views on why marketers need to learn how to successfully tailor content to a female audience. 

According to Zakrewsky, there are a number of differences between successful content marketing for women as consumers as opposed to men and marketers should be using specific tactics. 

In addition, Zakrewsky gives her comments on what she believes to be a large disparity between the number of males versus females in the digital marketing space. This needs to change and there needs to be more representation for women, she says. 

 

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ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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