Home  › Stats › Ad Industry Metrics › Ad Spend
global-adviews-q3

The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

  |  April 11, 2013   |  Comments

The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen.

The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen.

According to Nielsen, global ad spend jumped over 4 percent in Q3 2012. The study found that North America and the Middle East/Africa saw some of the biggest gains last year, while Europe saw declines in ad spend over the same period.

"Growth in global ad spend accelerated in Q3. The Olympics, a major media event in all parts of the world, and the U.S. presidential election helped drive investment up," said global head at advertiser solutions for Nielsen Randall Beard.

"We'll be watching carefully to see if the growth was sustained in Q4 and into 2013, or if there's a dip in comparison to this year."

Nielsen reports that North America saw an over 10 percent jump in ad spend from January to September of 2012. The study found that the industry and services industry saw some of the biggest growth for the year.

The industry's growth is attributed to the increase in political ads created in the lead up to the U.S. presidential elections in November. Last year's presidential elections saw a major focus put on digital ads and awareness. Both candidates made major pushes through election ads and social networking campaigns.

The Middle East/Africa also saw major ad spend growth in 2012. Nielsen found that the region had an over 18 percent ad spend growth rate year-over-year. The study reports that the increase in ad spend came from an influx of advertising investments from abroad.

One region that took a step back in 2012 was Europe. The area saw an over 3 percent drop in ad spending year-over-year. Nielsen blames the drop-off on economic instability across Europe, which led to advertisers tightening their budgets.

Nielsen's statistics come from its Global Adview Pulse program. The company releases frequent research figures on global ad spend using Adview Pulse.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...