Colgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation.
Wood-cleaning brand Murphy Oil Soap has partnered with the Arbor Day Foundation, a non-profit dedicated to tree conservation and forest protection, to launch a Pinterest campaign called "Repin. Reforest."
According to the Arbor Day Foundation, National Arbor Day is the last Friday in April, but many states observe it on different dates based on when tree planting is best. In Alaska, for example, the Arbor Day Foundation says Arbor Day is the third Monday in May. In Hawaii, it's the first Friday in November.
The household cleaning brand says consumers can help raise money for the Arbor Day Foundation by "repinning images that inspire them" from its Pinterest page.
Murphy Oil Soap is donating $50,000 to support the Arbor Day Foundation's forest restoration efforts. And for each repin of an image from the Murphy Oil Soap Pinterest page between April 8 and June 30, the brand says it will donate an additional $1 -- up to $20,000 -- to help plant trees across the U.S.
It was not clear if the promotion is limited to the "Repin. Reforest." board or if all five boards on Murphy Oil Soap's Pinterest page are included.
Murphy Oil Soap is a Colgate-Palmolive brand. A rep was not available for comment.
In order to meet its $20,000 goal, Murphy Oil Soap would have to get about 240 repins a day over the 84-day promotional period.
As of Friday, the "Repin. Reforest." Board, which features pins like, "If You Could, You Wood" and "Knock on Wood, Lovingly," had about 580 repins, or roughly half of where it would need to be to keep pace to raise the full $20,000 by June 30.
Murphy Oil Soap's other Pinterest boards -- Inspiring Interiors, Wood Textures, Murphy au Natural and Wood Appreciation- - had a combined total of about 30 repins on Friday.
The idea of saving wood plays out prominently on Murphy Oil Soap's website. It contains messaging about "caring for wood and where it came from" and also has a page promoting the Pinterest effort.
In addition, Murphy Oil Soap has a YouTube page.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014