Home  › Marketing › Strategies
murphy-oil

Wood Cleaner Advocates Forest Preservation Via Pinterest

  |  April 16, 2013   |  Comments

Colgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation.

Wood-cleaning brand Murphy Oil Soap has partnered with the Arbor Day Foundation, a non-profit dedicated to tree conservation and forest protection, to launch a Pinterest campaign called "Repin. Reforest."

According to the Arbor Day Foundation, National Arbor Day is the last Friday in April, but many states observe it on different dates based on when tree planting is best. In Alaska, for example, the Arbor Day Foundation says Arbor Day is the third Monday in May. In Hawaii, it's the first Friday in November.

The household cleaning brand says consumers can help raise money for the Arbor Day Foundation by "repinning images that inspire them" from its Pinterest page.

Murphy Oil Soap is donating $50,000 to support the Arbor Day Foundation's forest restoration efforts. And for each repin of an image from the Murphy Oil Soap Pinterest page between April 8 and June 30, the brand says it will donate an additional $1 -- up to $20,000 -- to help plant trees across the U.S.

It was not clear if the promotion is limited to the "Repin. Reforest." board or if all five boards on Murphy Oil Soap's Pinterest page are included.

Murphy Oil Soap is a Colgate-Palmolive brand. A rep was not available for comment.

In order to meet its $20,000 goal, Murphy Oil Soap would have to get about 240 repins a day over the 84-day promotional period.

As of Friday, the "Repin. Reforest." Board, which features pins like, "If You Could, You Wood" and "Knock on Wood, Lovingly," had about 580 repins, or roughly half of where it would need to be to keep pace to raise the full $20,000 by June 30.

Murphy Oil Soap's other Pinterest boards -- Inspiring Interiors, Wood Textures, Murphy au Natural and Wood Appreciation- - had a combined total of about 30 repins on Friday.

The idea of saving wood plays out prominently on Murphy Oil Soap's website. It contains messaging about "caring for wood and where it came from" and also has a page promoting the Pinterest effort.

In addition, Murphy Oil Soap has a YouTube page.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...