Home  › Marketing › Strategies
gerber-giveaway

Gerber Celebrates 85 Years With Facebook Party

  |  April 17, 2013   |  Comments

The promotion asks its 5.1 million fans to blow out virtual candles for 85 days.

Early childhood nutrition brand Gerber is celebrating its 85th birthday this year with a virtual cake on its Facebook page for its 5.1 million fans.

Gerber is also giving away a daily cash prize for 85 days for those who "join the party," but eligible recipients must like the brand first.

On the 85th Birthday Party tab on Gerber's Facebook page, fans are prompted to blow out a virtual candle for a chance to win the daily $585 prize. Each entry also gives participants a chance to win the grand prize of $20,085.

Once they enter, fans receive the message, "You blew out candle X of 85," depending what day it is. Fans are encouraged to return each day through June 30 to increase their chances of winning.

Fans are also given multiple options to share the promotion.

According to Gerber, fans may receive up to five additional grand prize entries when they share the giveaway with friends who then enter.

The grand prize winner will be revealed after July 15.

Gerber is promoting the campaign with a Facebook feature called "Throwback Thursdays" in which it says it will post "timeless facts and photos from Gerber's history" on select Thursdays through June 30.

On April 11, it posted a photo from 1927 of Gerber founders Dorothy and Dan Gerber. It explains how the Gerber Products Company was founded.

Gerber became a Nestle brand in 2007.

A Gerber rep was not available for comment.

Gerber also has a YouTube channel with videos about infant and toddler nutrition and the brand's NatureSelect line, but it is not being used to push the 85th birthday promotion.

Tags:

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...