Home  › Social › Social Media
Melanie White

Twitter's Take on the Boston Marathon Tragedy

  |  April 15, 2013   |  Comments

As the sad news of the Boston marathon bombings continues to be revealed, the power of Twitter (and social media) has made sure that once again, we are at the forefront of the news as it happens.

There have been a series of explosions at the finish line for the Boston Marathon. Though the number of casualties still remains unconfirmed, reports on Twitter suggest that there are ‘dozens’ of injuries.

While the Boston Police's Twitter page currently says that two are dead and 22 injured, the New York Post’s page reports that dozens are injured.

Fox News tweeted that at least three have been killed and dozens injured including 10 amputations as blasts rip Boston Marathon finish.

According to a tweet from the Boston Herald, one of the explosions seemed to be centered in a 'trash can'. Minutes later a further tweet from the publication said that cell phone service was suspended to prevent remote detonations of explosives.

Meanwhile in an opportunistic twist, a spam account was created under the Twitter handle @_bostonmarathon and was being used as a tool to monetize on the tragedy, and gain followers. In less than five minutes, the tweets from this account gained more than 47,000 retweets as well as over 800 favorites.

It wasn’t before long that Twitter users realized that the account was a hoax and urged the social media platform to close it down. Within thirty minutes @_bostonmarathon was suspended.

SES Chicago Early Bird Rate Extended!
Nov. 4-7, 2013: This year's SES Chicago agenda focuses on aligning paid, owned and earned media to help you drive quality traffic and increase conversions.
Register today and save up to $400!
Final Early Bird deadline extended to October 11.

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...