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Google Relaunches Person Finder In Response To Boston Tragedy

  |  April 16, 2013   |  Comments

Google relaunches Person Finder tool allowing family and friends of Boston's tragedy to enter the name of a person they are looking for, or share information about someone who is there.

Google is stepping in to help family and friends of Boston Marathon runners find their loved ones after multiple explosions occurred yesterday.

The site, called Google Person Finder, a tool the company built following the 2010 earthquake in Haiti, allows users to enter the name of a person they are looking for or share information about someone who is there. The tool includes a disclaimer stating that Google does not review or verify any information, and all submitted details are public to all users.

Since its relaunch yesterday afternoon, the Person Finder homepage says it is currently tracking about 800 records.

Google is not the only company that is lending a helping hand in the face of the tragedy. Red Cross also has a similar site called Safe and Well, which is currently being used to assist friends and family of the victims locate their loved ones.

Google Person Finder is a project of Google Crisis Response, part of the technology giant's non-profit arm, Google.org.

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Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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