Home  › Marketing › Strategies
capn-crunch

Cap'n Crunch Teases Late-Night Online Talk Show

  |  April 24, 2013   |  Comments

Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk show in what is undoubtedly a first for a breakfast food. The first episode will air on YouTube on May 7, with the cereal's mascot as host.

Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk show in what is undoubtedly a first for a breakfast food.

The Cap'n Crunch Show, an animated series of webisodes targeting adults, debuted a teaser on Tuesday on Cap'n Crunch's YouTube page.

As of Tuesday, it had 300 views.

Nine additional episodes are scheduled to air every other Tuesday throughout the spring and summer on YouTube at 11:35 p.m. EDT. The first full episode will air May 7.

A Cap'n Crunch rep says the length of the episodes will vary, but they will generally be about one to two minutes.

According to a press release, in addition to "interesting guests," The Cap'n Crunch Show will include topical banter, comedy sketches and the Cap'n's sidekick, Sea Dog. The show will be set in a giant bowl of cereal aboard the S.S. Guppy and "given the Cap'n's rusty social skills, awkward and entertaining moments are to be expected."

Or, as Cap'n Crunch says on YouTube, "I'm inviting some of the interesting folks I've met in my travels to come aboard the S.S. Guppy to talk about life, the Internet, culture, puppies, and anything else I can dream up! We're making late-night crunchy again...one bowl at a time."

A Cap'n Crunch rep was not available for further comment.

Cap'n Crunch has come a long way in social since his debut in March 2011 when he posted on Facebook, "I was out on the seas for the past 23 years because I took a wrong turn. But don't worry, I'm back for good and not going anywhere. I'm excited to be on Facebook, this is a brand new adventure for me!"

At the time, Cap'n Crunch conjured the persona of a Luddite, posting queries like, "I hear ‘smart' phones are the best way for me to keep in touch with all my fans on Facebook & Twitter wherever I go. I'm confused, though. Do they actually make you smarter or something?"

The brand now has 269,000 likes on Facebook. And, after posting his first tweet last June, @RealCapnCrunch has 14,000 followers.

In the press release, the brand calls the show "a bold comeback" for Cap'n Horatio Magellan Crunch, "an iconic figure who starred in commercials that were a mainstay during Saturday morning cartoons from the 1960s to the 1980s."

Cap'n Crunch is encouraging fans to tag tweets about the show with #capncrunchshow.

The Cap'n Crunch Show is produced by digital agency Huge, in partnership with Gifted Youth, the commercial production division of Funny or Die.

Cap'n Crunch first hit shelves in 1963. It is owned by the Quaker Oats Company, a unit of PepsiCo, Inc.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...