Marketing News & Expert Advice
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VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns
Melanie White | April 25, 2013 | Comments
ClickZ speaks to Sid Shah, director of business analytics at Adobe and gets his views on the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns, as well as easier management.
Shah also comments on the importance of mobile for Adobe. We are living in a multi-screen world, he says, and soon enough, Adobe will build every product with a multi-device capability.
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ABOUT THE AUTHOR
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
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