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Tealium Offers 500 Digital Marketing Vendor Tags

  |  April 29, 2013   |  Comments

Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags.

Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags. The move marks a significant milestone in the industry whereby customers are now able to deploy nearly any major digital marketing solution – from analytics to search marketing – faster and easier than ever before.

The 500 turnkey integrations within Tealium iQ help marketers streamline complexity and increase agility by enabling them to implement and manage their tag-based solutions by themselves without ongoing IT resource requirements. They are now able to select and deploy nearly any tag with a point-and-click simplicity. At the same time, technology vendors are able to benefit from ultra-fast deployments.

“Tealium has built its solution from the ground up for the business user, and now offers the largest number of turnkey vendor tag integrations in the industry by a wide margin," says Erik Bratt, vice president of marketing at Tealium.

Tags are snippets of software code that many third-party vendors require their customers to embed in their digital platforms, usually for measurement purposes. According to Bratt, marketers previously had to rely on already overburdened IT staff to integrate that JavaScript code into their digital channels. With Tealium’s offering, business users are empowered to manage those tag-based solutions by themselves through point and click, drag-and-drop simplicity.

“Our eyes light up when talking with prospects who are already using Tealium because we know the implementation process will be fast and painless, and that our users will able to realize the benefits of our solution that much faster,” says Dax Hamman, chief revenue officer at Chango, a real-time marketing technology company. “We are excited to be part of Tealium’s vendor marketplace.”

Tealium’s vendor marketplace spans many types of solutions, including analytics, affiliate marketing, optimization, display advertising, email, search marketing, marketing automation, retargeting, mobile and more. Tealium integrates with vendor partners by assimilating their tags and implementation guides directly into its platform. Each tag is regression tested to ensure that are no conflicts with other tags.

“Tealium has increased the efficiency of our digital marketing operations by greatly simplifying the process of deploying and managing vendor tags,” says Heath Westover, vice president of Digital Channels for Bank of the West. “With 500 vendor integrations, Tealium opens up a huge universe of point-and-click tag deployments that gives us great flexibility to choose the vendors that best fit our needs.”


Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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